The Highs and Lows

I hope you enjoyed some relaxing time off this Christmas. Katie, Sadie and I had a great time with family and enjoyed some R&R.

This time of year for me is always a bit crazy, with getting ready for the buzz of the new year, and all the crazy holiday schedules and events. As I reflect back on the past year it’s easy for me to say it’s been a bit of a roller coaster…


I see some of it being adapting to a growing family, changing industry demands, good decisions, bad decisions, a little coasting, over-scheduling and time really does go faster when you get older right?

This past year we continued our regular events, some successful, others not. Our snowshoeing trip was…snowed out… The 14er was a great success for those who went (I unfortunately had a sick family that day). We have had a small, but very consistent Athletic Revolution (youth) Program in 2015. Our client appreciation BBQ was a blast again!

In 2015 we dipped our toes into the OCR waters and got hooked! Expect some more OCR training in 2016!

How can I forget, two words, New Turf!

We also thankfully survived a 112th rebuild that took a big bite into leads and marketing. Pair that with natural attrition and things got a little tight, which lead to the hardest decision I’ve had to make in 2015 (probably in the last 6 years) of cutting hours and reducing staff. 🙁

And do you remember that time when our website went down?

Ugh, we’ve taken some blows, but I’m excited. I will honestly tell you that I haven’t been this excited in possibly 5 years. The down year exposed holes that we couldn’t see before, which now is enabling us to improve and be better going forward.

Out with the old, out of date, overdue website and in with the (not complete, but the essentials are there)! The new website has made posting things much easier for me. It also caused Katie and I to establish our mission, vision, and core values, which my former partner and I never did in the beginning. This has provided great value, foundation, and direction, with more to come in the coming weeks!

As we look ahead to 2016, there is a lot on the table for what is to come. I don’t want to share too much of what’s in my head and in the works, but hold on to your seats Fit Soldiers, it’s going to be an awesome 2016!

And what would one of my newsletters be without some help for you?

As in business and life, fitness and health, there will always be ups and downs, highs and lows. To be constantly progressing and steadily growing is an easily adopted myth.

  1. Challenges change you. And the setbacks and failures change you the most, that is, if you let them.  Are you allowing your setbacks and failures  to define you or are you using them as a stepping stone to something greater?
  2. Intentional or not, the lows will make the highs that much sweeter! Take our recovery weeks for example. Those who are intentional about taking a down week see much greater gains and progressions than those who try and grind out their training 24/7/365. It’s just not possible. The outcome becomes overuse, burnout, and injury. Maybe not today or tomorrow, but 5, 10, 20+ years down the road.

So even though 2015 was a down year for us, it didn’t knock us out. Just like those of you who came in for this past recovery week, you are fresh, regenerated, and poised for progress. Look out 2016!

Committed to Your Results,

Dave Mura
and Your Fit Soldiers Family!

Fit Soldiers LLC.
2100 East 112th Avenue #2
Northglenn, CO 80233